Joola is a force to reckon with in the world of paddle sports. Since 1952, this German company has been synonymous with top-level table tennis. From 1996 to 2004, Joola sponsored table tennis for the Atlanta Olympics (1996), Sydney Olympics (2000), and Athens Olympics (20004). Joola redesigned their J logo in 2020 to symbolize a new era while reflecting their 3 core tennets: Inclusion, Innovation, and Inspiration. They launched their pickleball product line in 2022 and have since partnered with Ben Johns. With a number 1 ranking in the Pro Pickleball Association in Singles, Doubles, and Mixed Doubles as well as in the World Pickleball and Global Pickleball Rankings, Ben Johns is no doubt the most dominant pickleball pro of our time.
